As a fan I want to see us progress as far as we can, and the further we go the higher the prize money and chance of a really big payday (incl TV money), but we could also get someone like St Mirren in the next again round and get knocked out so Celtic away and getting knocked out in the next round would still be better financially.
My fan side wins, for me, I want to avoid Celtic or any other SPFL Premiership team and i'd take HL and lower SPFL teams in as many rounds possible to get to the QF before meeting a bigger side.